I am a Postdoc in Quantitative Marketing at the Kellogg School of Management, Northwestern University with an interest in exploring large-scale data focused methods for brand management.  Majority of my current research applies combined methods from marketing, network and data science for mining consumer perception of brands using publicly available social media data. My academic training includes a range of research methods, including data analytics, network analyses, econometrics, survey-based methods, machine learning, text analytics, deep learning, and causal inference. I have worked with large scale data, both in its collection from online sources and analyses for obtaining insights.

Education

  • Postdoctoral Scholar in Quantitative Marketing, Northwestern University – Present
  • PhD in Information Systems, University of Illinois at Chicago – 2020
  • Msc in Business Analytics, University of Manchester – 2015
  • Bsc Physics Honors, Miranda House – 2013