Published Articles

Malhotra, P., & Bhattacharyya, S. (2022). Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities. Journal of Marketing.

Malhotra, P., & Bhattacharyya, S. (2018). Large Scale Online Brand Networks to Study Brand Effects. AAAI 2018. The Association for the Advancement of Artificial Intelligence (AAAI) 

Malhotra, P., (2022)Ye and Adidas break up: Why brand marriages sometimes go bad, The Conversation. Full article –

Malhotra, Pankhuri; Daviet, Remi; and Kim, Seungbae, “Importance of Social Network Structures in Influencer Marketing” (2022). ICIS 2022 Proceedings.

Malhotra, P., Cui, Y., & Zhao, K. (2022, January). Modeling Co-Engagement Patterns in Brand Information Networks. In 2022 IEEE 16th International Conference on Semantic Computing (ICSC) (pp. 257-262). IEEE Computer Society –

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