Peer-reviewed Articles

Malhotra, P., & Bhattacharyya, S. (2022). Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities. Journal of Marketing.

Malhotra, P., Cui, Y., & Zhao, K. (2022, January). Modeling Co-Engagement Patterns in Brand Information Networks. In 2022 IEEE 16th International Conference on Semantic Computing (ICSC) (pp. 257-262). IEEE Computer Society

Malhotra, P., & Bhattacharyya, S. (2018, June). Large Scale Online Brand Networks to Study Brand Effects. In Workshops at the Thirty-Second AAAI Conference on Artificial Intelligence.

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