New Projects

  1. Influencer Marketing: Predicting User Engagement from Network Structures – Work in Progress (with Remi Daviet, UW Madison and Seungbae Kim, UCLA)

Instagram Data Collected; Model Building Phase

2. Using Network Embeddings to Predict Influencer-Brand Sponsorships – Work in Progress (with Jeremy Yang, Harvard and Bindan Zhang, Northwestern)

Instagram Data Collected; Model Building Phase

3. Influencer Brand Activism on Social Media – Work in Progress (with Yashoda Bhagwat, Texas Christian University, Nooshin Warren, UArizona and Danny Martinez, UTexas)

Idea Conceptualization (Literature Review in Progress)

4. Extracting political identity of brands using celebrity networks (with Keran Zhao)

Twitter data on political celebrities collected; Model Building Phase

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