New Projects at Kellogg

  1. Exploring Structural Signatures of Social Media Influencers to Assess their Brand Value (with Jennifer Cutler)

Instagram Data Collected; Model Building Phase

2. Identifying Antecedents of User Engagement on Sponsored Social Media Content: Comparison of Nano vs Micro vs Mega Influencers on Instagram (With Jeremy Yang, Remi Daviet and Seungbae Kim)

Instagram Data Collected; Model Building Phase

3. Can asymmetric social brand-brand ties predict brand perceptions on relevance and differentiation (with Jennifer Cutler)

Twitter Data Collected, Idea Conceptualization (Literature Review in Progress

4. Extracting political identity of brands using celebrity networks (with Keran Zhao)

Twitter data on political celebrities collected; Model Building Phase

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