New Projects at Kellogg

  1. Impact of social media polarization on brand value (with Jennifer Cutler).

Idea Conceptualization (Literature Review in Progress)

2. Can asymmetric social brand-brand ties predict brand perceptions on relevance and differentiation (with Jennifer Cutler)

Data already collected, Idea Conceptualization (Literature Review in Progress

3. Extracting political identity of brands using celebrity networks (with Keran Zhao)

Data Analysis Phase

4. Network characteristics to assess the value of influencers (with Jennifer Cutler)

Idea Conceptualization (Literature Review in Progress)

%d bloggers like this: