Published Articles

Malhotra, P., Ringel, D., Zhao, K., Cui, Y., (2025). Leveraging Information Networks for Brand Alliances: A Data-Driven Framework for Actionable Insights, Conditionally accepted at Information Systems Research.

Malhotra, P., Bhattacharyya, S., Bolino, M. (2023). How Social Media Can Help you Find a Partner Brand, Harvard Business Review. Full article – https://hbr.org/2023/03/research-how-social-media-can-help-you-find-a-partner-brand 

Pei, A., Malhotra, P., Zhao, K., Sun, H., (2025). The Impact of Minority Representation in Sponsored Content and the Moderating Role of Brand Characteristics . Proceedings of the Annual Hawaii International Conference on System Sciences. Full article – https://scholarspace.manoa.hawaii.edu/items/df4b081c-9b9b-46ec-b102-5350e824c88b

Malhotra, P., (2024). Customers like diversity from brands − but can smell hypocrisy a mile away, The Conversation. Full article – https://theconversation.com/customers-like-diversity-from-brands-but-can-smell-hypocrisy-a-mile-away-218683

Malhotra, P., (2022) Ye and Adidas break up: Why brand marriages sometimes go bad, The Conversation. Full article – https://theconversation.com/ye-and-adidas-break-up-why-brand-marriages-sometimes-go-bad-191975

Malhotra, Pankhuri; Daviet, Remi; and Kim, Seungbae, “Importance of Social Network Structures in Influencer Marketing” (2022). ICIS 2022 Proceedings. https://aisel.aisnet.org/icis2022/social/social/12

Malhotra, P., Cui, Y., & Zhao, K. (2022, January). Modeling Co-Engagement Patterns in Brand Information Networks. In 2022 IEEE 16th International Conference on Semantic Computing (ICSC) (pp. 257-262). IEEE Computer Society – https://ieeexplore.ieee.org/document/9736320

Malhotra, P., & Bhattacharyya, S. (2018). Large Scale Online Brand Networks to Study Brand Effects.AAAI 2018. The Association for the Advancement of Artificial Intelligence (AAAI)  – https://aaai.org/Library/Workshops/ws18-02.php